UPCOMING EVENTS
Immersive Media & Books 2020 – The Final Report and Major Findings
Wednesday, March 10th @ 1:00 pm-2:00 pm EST | 10:00 am-11:00 am PST
One of Panorama Project's key initiatives in 2020, in partnership with Portland State University, was to conduct a “first-of-its-kind” survey to examine consumers’ engagement with immersive media relative to books as well as their buying behaviors across multiple formats and platforms.
In this free Panorama Project webinar hosted by OverDrive, Dr. Rachel Noorda and Dr. Kathi Inman Berens, lead researchers and authors of the report, will discuss their approach and present major findings.
We welcome your participation as the presentation and report are certain to stimulate discourse between and among publishers, authors, librarians, booksellers, thought leaders, advocacy groups and the media.
The one hour event will include a segment during which Rachel and Kathi will respond to attendees’ questions and comments submitted during the live session.
PANELISTS
Dr. Rachel Noorda is Director of Publishing and Assistant Professor of English at Portland State University. She holds a PhD degree in Publishing Studies from the University of Stirling and has published peer-reviewed research on various book publishing projects including book subscription boxes, independent publisher mission statements, the Portland Book Festival, and online book blurbs. She is currently writing a book (contracted with Cambridge University Press) about entrepreneurship in twenty-first century US book publishing. She has been very involved with the industry, including analyzing data and writing industry reports for PubWest, the Independent Book Publishers Association, the Book Industry Study Group, Literary Arts, and Publishing Scotland.
Dr. Kathi Inman Berens, Associate Professor of Publishing and Digital Humanities at Portland State University, has published peer-reviewed research about digital humanities, book publishing, and digital literature. A Ph.D. from UC Berkeley, Dr. Berens conducted grant-supported research for IBM when she was faculty and a Fellow of the Annenberg Innovation Lab at the University of Southern California. Dr. Berens studies immersive environments and transmedia experiences, consulting with Portland companies on VR medical therapies, immersive storytelling, and mobile web interface design. In her book publishing consulting and scholarship, two years of survey work provide foundational data for insights about consumer behavior at the Portland Book Festival. She is advisory council for arts nonprofits Literary Arts, NW Film Center, and Oregon Storyboard.
EVENT ARCHIVE
Immersive Media & Reading 2020 CONSUMER SURVEY Preview
One of Panorama Project's key initiatives, in partnership with Portland State University, is the Immersive Media and Reading 2020 consumer survey which will measure media engagement and buying behaviors across key formats and platforms.
In this free webinar, lead researcher Dr. Rachel Noorda and members of the Panorama Project’s Consumer Research Committee, Brian O’Leary and Alan Inouye, will introduce the Immersive Media & Reading 2020 consumer research initiative and present a high-level overview of the results from the first wave of the survey.
Attendees will learn about the:
Origin and development of the research project
Cross-publishing industry Consumer Research Committee
Primary and secondary goals of the research
Methodology driving its nationally representative sampling
The 45-minute presentation will also include a Q&A segment where panelists will answer attendees’ questions submitted during the live session.
How to Measure the Value of Library Marketing on Book Discovery & Sales
Every year, public libraries across the United States produce and host thousands of readings, literary festivals, book clubs, and other experiential events that directly connect local readers to books and authors. These events represent a critical component of an authors’ platform to engage fans and new readers alike, but since many libraries often work directly with authors, their publishers aren't always aware of their events' full impact on discovery and sales.
In this #ALAVirtual20 session, Panorama Project lead Guy LeCharles Gonzalez shows how public libraries can effectively track, measure, and contextualize the full monetary value of their marketing efforts for publishers and authors. The presentation includes key insights from the 2019 Library Events & Book Sales Survey, and a preview of the upcoming Library Marketing Valuation Toolkit.