Updates

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Panorama Project Advances – Cross-industry initiative publishes Library Marketing Valuation Toolkit, introduces new Project Lead and launches consumer research

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The Panorama Project has made great strides to fulfill and communicate its mission in 2020. Achievements include the completion of an important research activity, publication of a useful toolkit, and the launch of a first-of-its-kind consumer research initiative which will share high-level findings during a webinar in November. In addition, the Project has also completed a transition of its Project Lead.

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How to Measure and Communicate the Monetary Value of Public Library Marketing to Publishers

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The Panorama Project has published the Library Marketing Valuation Toolkit to help librarians measure and communicate the monetary value of their marketing efforts to publishers in a context they’re familiar with. The Directory identifies best practices for producing and marketing a variety of author and book-related events at public libraries—in physical and virtual formats—while the Valuation Calculator and Media Kit Template are customizable tools librarians can use to measure and communicate the monetary value of the various marketing tactics they employ based on relevant local media options.

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Putting a Value on Author Events at the Library | Publishers Weekly

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It remains to be seen whether virtual events will become a valuable, permanent marketing channel moving forward, but awareness of the importance of author events has arguably never been higher. And a Library Events & Book Sales Survey conducted by the Panorama Project suggests that libraries in fact play a huge role in marketing books and authors through events. No question, librarians are expert book marketers in their communities, but where too many come up short is in communicating the impact and value of their efforts back to publishers.

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Consumer Research Committee Convened by the Panorama Project for “Immersive Media & Reading 2020” Study

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The Panorama Project has convened a cross-industry Consumer Research Committee to spearhead its “Immersive Media & Reading 2020” consumer survey to measure immersive media consumption and buying behaviors across key formats and platforms. The committee will be chaired by Dr. Rachel Noorda, Director of Publishing at Portland State University, and includes representatives from the American Library Association (ALA), Authors Guild, Book Industry Study Group (BISG), Independent Book Publishers Association (IBPA), and PubWest.

Panorama Project Statement on Macmillan's Embargo Ending

With current events putting unprecedented pressure on the entire publishing ecosystem, it is critically important for readers to have access to the books they need to help them get through this global crisis—whether for information or escape. Public libraries have been recognized as essential institutions across the country, and many are ramping up their digital collections in response to increased demand, ensuring the ability to continue serving their communities’ needs as social distancing measures limit access to physical buildings and print collections.

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2019 Annual Report Released; 2020 Initiatives Previewed

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To help generate transparent, actionable data about the public library’s role in the publishing ecosystem, the Panorama Project announced two new initiatives for 2020 in its newly released annual report: the Immersive Media & Reading 2020—Consumer Survey, and Library Marketing Valuation Toolkit.