APPENDIX A: LISTENERS’ ADVISORY
Audiobooks allow listeners to experience reading in new ways. According to University of Virginia psychologist Daniel T. Willingham, audiobook listeners process content cognitively just as text-readers do. Audiobook listeners absorb the same information, albeit in a different format. The key differences between listeners’ advisory and print readers’ advisory include:
The importance of format. Listeners may prefer a book on CD, a self-playing device such as an MP3 player or Playaway, or a digital/downloadable format.
Listeners may prefer a specific narrator or a narrator with a particular style of speaking.
Listeners may be choosing audio for a specific reason, such as lack of time to read text (they commute while listening, for example) or difficulty reading print.
Spoken word is its own form of entertainment. Listeners may enjoy the voice acting of a particular reader, such as Jim Dale, who reads the Harry Potter series.
Some listeners may wish to consume both the print and the audio versions of the story.
DIRECT (ONE-TO-ONE) LISTENERS’ ADVISORY ACTIVITIES
Offer patrons the opportunity to request audiobook-specific recommendations from form-based readers’ advisory services.
Direct listeners to resources for narrator discovery through audio clips (Audiofile, Novelist, etc.).
INDIRECT (ONE-TO-MANY) LISTENERS’ ADVISORY ACTIVITIES
Inclusion of audiobooks in physical displays along with print material to promote and increase awareness of the availability of the variety of formats to listeners.
Create curated lists of eAudio titles in order to promote the collection on library eMedia website (OverDrive, etc.).
Create lists of audiobooks to feature on library websites or social media.
Create lists of audiobooks featuring specific narrators.
Create programming based around the audiobook creation process, featuring narrators, and promoting related services including Talking Books.
Connect listeners with audiobook promotions and awards from publishers or related associations and organizations.
Participate in and promote programs sponsored by audiobook industry publications, organizations, and associations.