The Panorama Project is hosting an educational session at Book Expo in New York on Wednesday, May 29, from 3:00 - 3:45 PM (Room 1E10 at the Javits Center). The session will provide valuable data and insights on the ways that public libraries impact title/author discovery and retail sales. Here’s the session description:
Learn How Public Libraries Impact Title/Author Discovery and Book Sales: Data-Driven Insights from the Panorama Project
The Panorama Project is the only cross-industry research project studying the impact of 17,000 U.S. public libraries on title/author discovery and retail sales. The project is using real world data and analytics to provide insights into how libraries affect retail sales. Learn the many ways that libraries promote new authors and connect readers with new titles—and how these activities translate to sales. Hear how Penguin Random House uses libraries to develop audiences for its authors and launch new titles. Publishers and booksellers will leave this session with actionable ideas on to use libraries to connect with book borrowers and buyers.
Cliff Guren, Project Lead, Panorama Project
William Kelly, Adult Programming Manager, Cuyahoga County Public Library
Skip Dye, VP of Library Marketing and Digital Sales and VP of Sales Operations, Penguin Random House
We hope to see you at the session!