UPDATE: If you missed our Virtual Book Expo session, you can now watch the archive on BEA’s Facebook page.
NOTE: The archived video includes the session before ours, so enjoy both or fast forward to the one-hour mark for the beginning of ours.
Thanks again to our guest panelists, Michael Goldsmith and Kristin Soper, for sharing their expertise and insights!
Live events are a core staple of public library programming with a history of driving sales for new and backlist books, and represent a critical component of an authors’ platform to engage fans and new readers alike. Since many libraries often work directly with authors, publishers and booksellers aren't always aware of their events' full impact.
In this session, the Panorama Project will present key findings from its recent Public Library Events & Book Sales Survey, and a librarian and publicist will share their insights and best practices for getting the most out of library events.
PANELISTS
Michael Goldsmith is the director of publicity for Doubleday, living and working in New York. He's previously held positions at HarperCollins Publishers, The Overlook Press, and Penguin Random House, where he has overseen campaigns for award-winning and bestselling authors including Colson Whitehead, Patrick Radden Keefe, Bill Bryson, Robert Kolker, and others.
Kristin Soper is the Events Coordinator at Lawrence Public Library in Lawrence, Kansas. She works with numerous community partners to bring quality events from band concerts to premiere author events for the Lawrence community, including Booker T. Jones, Kim Gordon, James McBride, and George Saunders. They’ve also partnered with Danny Ciane, proprietor of Lawrence’s beloved indie bookstore, the Raven, to host Sarah Smarsh, Ben Lerner, Jericho Brown, and Louise Erdrich.
Guy LeCharles Gonzalez is the Project Lead for the Panorama Project, and chief strategist at Free Verse Media. Previously, he was publisher and marketing director for Writer’s Digest; director, content strategy & audience development for Library Journal and School Library Journal; and founding director of programming and business development for Digital Book World.