The Panorama Project is leading a major consumer research initiative designed to measure media engagement and buying behaviors across key formats and platforms, including reading, streaming, and gaming: Immersive Media & Reading 2020. The first wave of data collection has been completed and offers some interesting insights into consumer behaviors before and during the COVID-19 pandemic.
Panorama Project in the Spotlight at #ALAVirtual20
On Thursday, June 25, 2020, Panorama Project lead Guy LeCharles Gonzalez will be presenting a Spotlight Session at this summer’s ALA Virtual Conference on How to Measure the Value of Library Marketing on Book Discovery & Sales.