The Panorama Project, a cross-industry publishing initiative, released today Immersive Media & Books 2020 a comprehensive market study that gauges the role of books and consumer engagement by age groups, ethnicity, and more. This report contains survey data from 4,300+ pre-qualified respondents and was authored by Dr. Rachel Noorda and Dr. Kathi Inman Berens, faculty members of the Portland State University graduate program in Book Publishing.
Panorama Project Hosts Webinar - On-demand video and slide presentation available now for Immersive Media & Reading 2020
The Panorama Project unveiled its widely anticipated consumer research initiative on Thursday, November 5th. Dr. Rachel Noorda, Director of Publishing at Portland State University and director of the research was joined by two members of the Project’s Consumer Research Committee, Brian O’Leary, Executive Director of the Book Industry Study Group and Alan Inouye, Senior Director of Policy & Government Relations for the American Library Association.
Panorama Project Advances – Cross-industry initiative publishes Library Marketing Valuation Toolkit, introduces new Project Lead and launches consumer research
The Panorama Project has made great strides to fulfill and communicate its mission in 2020. Achievements include the completion of an important research activity, publication of a useful toolkit, and the launch of a first-of-its-kind consumer research initiative which will share high-level findings during a webinar in November. In addition, the Project has also completed a transition of its Project Lead.
How to Measure and Communicate the Monetary Value of Public Library Marketing to Publishers
The Panorama Project has published the Library Marketing Valuation Toolkit to help librarians measure and communicate the monetary value of their marketing efforts to publishers in a context they’re familiar with. The Directory identifies best practices for producing and marketing a variety of author and book-related events at public libraries—in physical and virtual formats—while the Valuation Calculator and Media Kit Template are customizable tools librarians can use to measure and communicate the monetary value of the various marketing tactics they employ based on relevant local media options.
Reading vs. The World—An Immersive Media & Reading 2020 Consumer Survey Preview
The Panorama Project is leading a major consumer research initiative designed to measure media engagement and buying behaviors across key formats and platforms, including reading, streaming, and gaming: Immersive Media & Reading 2020. The first wave of data collection has been completed and offers some interesting insights into consumer behaviors before and during the COVID-19 pandemic.
“Immersive Media & Reading 2020” Consumer Research to Launch in September
The Panorama Project’s Immersive Media & Reading 2020 consumer survey, in partnership with Portland State University, will officially launch in mid-September 2020. The cross-publishing industry research initiative will help understand how readers discover, access, and consume books in all formats (print, ebook, audiobook)—before and during the COVID-19 pandemic—and how that engagement compares to other immersive media, specifically film, TV, and gaming.
COVID-19 Response Drives Increases in Public Libraries’ Digital Circulation and Spending; Shifts to Virtual Programming and Events
A joint Panorama Project and Library Journal survey of public librarians offers a useful snapshot of how the COVID-19 pandemic and social distancing mandates have led to an increase in digital circulation and spending, an aggressive shift to virtual programming and events, and a conservative outlook on when buildings might reopen to patrons.
How Public Library Events Drive Discovery & Sales | Virtual BookExpo 2020
SURVEY: How is COVID-19 impacting public library collections?
The Panorama Project has teamed up with Library Journal to gather information about how public libraries are shifting resources and providing materials and related services to their communities in response to the current health crisis. The data collected will help us understand how public libraries are adjusting in these unsettled times, and the role they’re playing in the overall book business.
Library Event Data Unlocks Hidden Marketing Value for Publishers and Authors
The Panorama Project has released a new report on the results of its recent Public Library Events & Book Sales Survey. The full report offers key findings and critical takeaways to help measure and analyze the full impact of library marketing and events.